# Grown-Up DeFi (GUD)

> "The secret of change is to focus all of your energy, not on fighting the old, but on building the new."

## GUD Principles

At Kujira, we believe that **DeFi can be a respected and aboveboard part of the financial system**, and we are committed to building technologies that revolutionize the way the world thinks about finance.

But we also believe that **DeFi needs to mature in order to realize its full potential**. That is why we have adopted a set of principles that guide our approach to building GUD:

* **Decentralized finance can and should be ethical**. We will not advertise large, unrealistic, inorganic yields and we will always be transparent about our practices.
* We will never embrace endlessly inflationary governance tokens that do not derive underlying value from revenue generation. We believe that **DeFi needs a rigorous foundation that will not crumble even as leverage is wiped out of the system**.
* **Proper risk management, underpinning incentives, decentralization, and community voice are all critical to GUD success**. *We will always strive to balance these values in order to create a sustainable and thriving ecosystem*.

<figure><img src="https://269003845-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyPeco0BDFBM85kKY4Hkl%2Fuploads%2FUQ9Qf87jIma17wM1tmKT%2Fwhale%20liberty.png?alt=media&#x26;token=202bf179-be9b-46cd-a058-1545c965127f" alt="" width="563"><figcaption></figcaption></figure>

## Wake-Up Call

2022 was a wake-up call for the DeFi space, with multiple high-profile failures and collapses. It's clear that we need a new approach to DeFi that prioritizes sustainability and long-term value.

At Kujira, we are committed to building the foundation for the Grown-Up DeFi revolution. Join us as we work to create a better future for decentralized finance.  <img src="https://abs-0.twimg.com/emoji/v2/svg/1f40b.svg" alt="🐋" data-size="line">